# @salesforce on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=OvnsiOpPXbc
- **Gondola URL:** https://gondola.cc/posts/73412075-salesforce-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d888d67db1.jpg
- **Posted:** 2021-10-04T17:00:10.000+00:00
- **Account Owner:** Salesforce (@salesforce) — https://gondola.cc/salesforce

## Caption

OneUnited, the largest Black-owned bank in the US, is on a mission to increase financial literacy, empathize with customers, and push for social justice. President & COO Teri Williams explains the key role that customer service played in a year of unprecedented change, and how Service Cloud helped anticipate customer needs and personalize their experiences.

#Salesforce #SimplyPut #OneUnitedBank

Watch more episodes of Simply Put on Salesforce+: https://www.salesforce.com/plus

Simply Put: Discover how these companies used Salesforce technology to revolutionize their business and customer needs.

0:00 - Intro 
1:37 - How OneUnited Bank is closing the Racial Wealth Gap
2:40 - How Salesforce helps OneUnited Bank empathize with customers
4:11 - Tip #1: Lead with empathy
4:50 - Tip #2: Automate the essentials
5:08 - Tip #3: Say goodbye to handoffs

Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe

Learn more about Salesforce: Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
Instagram: https://www.instagram.com/salesforce
LinkedIn: https://www.linkedin.com/company/salesforce

About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

## Stats

- **Views:** 545,931
- **Likes:** 59
- **Shares:** 0
- **Comments:** 7

## Tags

2, simplyput, salesforce, oneunitedbank, 1, 3

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