# @clairecumbee on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C_AzelMuvHg
- **Gondola URL:** https://gondola.cc/posts/73486442-clairecumbee-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/39f7b03370.jpg
- **Posted:** 2024-08-23T12:33:07.000+00:00
- **Account Owner:** Claire Cumbee (@clairecumbee) — https://gondola.cc/clairecumbee

## Caption

It’s a horse show weekend!
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We (because I’m sure Swatch is equally as grateful) are so proud to represent some really fantastic brands that make our every-day lives better and safer.
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As a young aspiring semi-professional, when my platform just started to grow I reached out to every equestrian brand. I wanted a sponsor banner full of names at the shows. Then, as I started to curate little posts for a shirt here, a piece of tack there, I realized I didn’t really have a connection with those brands. 
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I’ve now limited those equestrian brands that I work with to those that I feel align with my values, make a quality product, and that I would likely purchase without the sponsorship. I’ve been able to develop relationships with the faces behind the brand. This has helped me garner long-term partnership. Hopefully, that content is more relatable to you guys, AND it’s easier to curate content because the voice behind really believes in the brand. When you do your outreach to work with the a brand in hope of a sponsorship, it’s important to have that story of why you connect. That connection pitched to the brand is the same pitch you then use to sell their product.
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shires_usa is one of those brands. I was purchasing their products for years. Swatch wears the Arma brush boots and fleece girth here on cross-country. They make quality horse products, offering several lines to fit price points, and are constantly releasing new items!
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#poweredbysmartsupplements smartpak 
#poweredbybuckeye buckeyenutrition 
equestrian_plus_ 
vitalizeeq 
horse_guard 
lumiere_equestrian 
horsepilot 
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#eventing #equestrian #equestrianstyle #equestrianlifestyle #equestrianism #equestrjanequipment #equestrianfashion #equestriansport #horse #horses #horsegirl #horsegirlenergy #horsegirlsummer #eventinghorse #eventingnation #eventinglive

## Stats

- **Views:** 0
- **Likes:** 408
- **Shares:** 0
- **Comments:** 4

## Tags

eventinglive, eventinghorse, equestrian, poweredbysmartsupplements, poweredbybuckeye, eventingnation, horsegirlenergy, eventing, equestrjanequipment, horse, horsegirlsummer, equestrianstyle, equestrianfashion, horsegirl, equestrianlifestyle, horses, equestriansport, equestrianism

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