# @bbcnews on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@bbcnews/video/7679933014956117270
- **Gondola URL:** https://gondola.cc/posts/74649800-bbcnews-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0d5255e495.jpg
- **Posted:** 2026-08-30T21:02:06.000+00:00
- **Account Owner:** BBC News (@bbcnews) — https://gondola.cc/bbcnews

## Caption

Xbox CEO Asha Sharma said the gaming industry will be challenged to make its next-gen consoles like Project Helix affordable amid a "crisis" with hardware and components. #Xbox #ProjectHelix #AshaSharma #AIBoom #Gamescom #GameTok #BBCGaming #BBCNews

## Stats

- **Views:** 1,161,132
- **Likes:** 92,846
- **Shares:** 4,457
- **Comments:** 2,133

## Tags

projecthelix, ashasharma, bbcgaming, bbcnews, aiboom, xbox, gamescom, gametok

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