# @kallaway on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DJZHt4oAp69
- **Gondola URL:** https://gondola.cc/posts/76243959-kallaway-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fc41e2a878.jpg
- **Posted:** 2025-05-08T12:26:34.000+00:00
- **Account Owner:** Kallaway (@kallaway) — https://gondola.cc/kallaway

## Caption

H&M just cloned 30 of its models with AI.

And these aren’t just filters.

These are full-body digital twins that look indistinguishable from the real ones.

Now you’d think the human models would be super upset about this…

But here’s the crazy part…

They human models actually helped H&M create their own clones?!

Now H&M claims they’re gonna use these AI versions for approved campaigns.

And that the real models are gonna own the rights to their likeness...kind of like an athlete.

So they can make money whenever their AI twins are used, without having to travel or show up in person for the campaign shoots

If you’re a model…sounds pretty awesome.

But what about the entire industry around the models?

Make up teams, hairstylists, photographers.

AI twins could wipe out those jobs overnight.

And what about these models I show in the video? The ones that I just made using Midjourney in 5 minutes.

What’s to say brands won’t start using creating their own AI model vs using the digital twins of the real ones?

I think they will.

In the next couple years, the future of fashion is going to look a whole lot different.

And I was in the modeling industry, I would do everything possible to futureproof myself.

Now the best way to do that is by building an irreplaceable personal brand.

More content, more personality, more authority around you and what makes you different.

Brands will still pay for likeness but only because their customers value you over everyone else.

Follow kallaway for more videos like this.

#ai #artificialintelligence #tech #technology #fashion #fashionmodels #ｍodels #handm #clothing #fashionblogger

## Stats

- **Views:** 0
- **Likes:** 2,463
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## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

fashionmodels, technology, ai, artificialintelligence, ｍodels, handm, tech, clothing, fashionblogger, fashion

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