# @barnardco on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CN1MauCAtfQ
- **Gondola URL:** https://gondola.cc/posts/76944465-barnardco-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6976f15ea4.jpg
- **Posted:** 2021-04-19T02:41:51.000+00:00
- **Account Owner:** James Barnard (@barnardco) — https://gondola.cc/barnardco

## Caption

𝗧𝗛𝗘 𝗕𝗥𝗜𝗘𝗙
In 2019 three UK charities partnered together to create The National Forest Trek, a three-day fundraising challenge event. The event runners needed a logo and website putting together, as well as illustrative elements to support the project. The trek revolved around building hope for the future by transforming lives and creating a forest for everyone to enjoy, whilst ensuring that those who have served the public are never forgotten.

𝗧𝗛𝗘 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡
After an exhaustive exploration around themes of remembrance and nature, I was able to conceptualise the day in the form of a truly British tree, silhouetted in front of a sunset (given that the trek would span over a number of evenings). I styled the logo in the form of a badge, along with a distinctly retro colour scheme. I then worked this colour scheme into the website, creating some background imagery off of the logo design, and the route maps. I also generated some iconography for the separate day and 5K events.

#logodesigns #logo #forest #branding #freelancedesigner #freelancelogodesigner #logotipo #logobadge #tree #wood #earth #welovebranding #localtalent

## Stats

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- **Likes:** 21
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## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

earth, logotipo, forest, tree, localtalent, branding, logodesigns, wood, freelancedesigner, welovebranding, freelancelogodesigner, logobadge, logo

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