# @barnardco on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CIYUPA8gQjs
- **Gondola URL:** https://gondola.cc/posts/76944575-barnardco-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/07ac95e866.jpg
- **Posted:** 2020-12-04T14:55:46.000+00:00
- **Account Owner:** James Barnard (@barnardco) — https://gondola.cc/barnardco

## Caption

Every two weeks the @reddit community at /r/logodesign/ runs a Logo Battle, in which entrants are given a brief for a fake client. This month the brief was for a company called Chipchip; a manufacturer of Japanese style seaweed and tempura snacks made and marketed for the North American market. Here was the brief:

“They are looking for a fun logo with a bit of a kawaii vibe but not too far on the cutsey end of the spectrum. Bright fun colors (not necessarily a ton of colors, but more importantly a winning color combination) is something they're really looking for and they want the type you use or create to feel playful and not totally sharp and perfect. So maybe something hand drawn or with some interesting character to it.”

This was a tough one. I initially toyed with an ambigram idea, styling the characters like kanji. But no matter what I did I couldn't get it to work clearly. I also did an ambigram, and while I got it working, it just didn't look stylish enough for me.

Proud of how this version came out though. Hopefully it's playful enough (bubble style strokes and rounded corners) to match the brief.

What do you think?

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❤️ Love it? ☠️ Hate it? Leave a comment below and let me know what you think! 

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✏️ Creative by @barnardco

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If you’d like to know more about my packages, prices and their components, then please DM me to know more, or visit Barnard.co

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#logo #tempura #kawaii #Japan #logoideas #logoart #logolove #logooftheday #logo_lesson #logoawesome #branding #design #designer #graphicdesign #designinspiration #adobeillustrator #freelance #freelancer #freelancedesigner #identity #vector #brandidentity #illustratorUK #branddesign

@logoexposure @logodesignersclub @logo.tutorials @logosix @logohero @thedesigntip @logoapik⁣ @nicetriangles

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- **Likes:** 65
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## Credits

No public credits are recorded here. This does not identify who made the post.

## Tags

logoideas, logoawesome, design, designer, branding, tempura, graphicdesign, branddesign, vector, freelance, logooftheday, logo, adobeillustrator, identity, freelancer, brandidentity, logo_lesson, designinspiration, logoart, kawaii, japan, freelancedesigner, illustratoruk, logolove

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