# @chronoswiss_official on Instagram - **Type:** Image - **Original URL:** https://www.instagram.com/p/CWLKH0rsvYn - **Gondola URL:** https://gondola.cc/posts/77099811-chronoswiss-official-instagram - **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e7c533d054.jpg - **Posted:** 2021-11-12T11:36:14.000+00:00 - **Account Owner:** CHRONOSWISS (@chronoswiss_official) — https://gondola.cc/chronoswiss_official ## Caption Welcome to episode 31 of #humanfriday where we meet our new Global Sales – Christophe Chorao, who joined the Chronoswiss team in October. After two decades in the industry, Christophe Chorao is now aiming to grow visibility for Chronoswiss and make it better known around the world. What made you join Chronoswiss? “The current direction taken by the management is very innovative and “modern mechanical”. I love for instance the Paraiba, the Pitch Black, the Big Wave and the Pink Panther. I appreciate the craftsmanship of handmade guilloché combined with modern design. Before joining Chronoswiss, I spent 17 years at Ulysse Nardin. During my time there, it grew tremendously, and in the end I missed the culture of the family business and its philosophy, that puts more emphasis on human values and team spirit.” What are your goals at Chronoswiss? “To grow the brand with more presence in the markets and make it more widely known. We have to keep developing strong relationships with our partners. How will you reach them? “We need to establish more of the right channels at the right places with the right people. Is it better to be in the best retailers that have 20 brands and you are number 15? Or is it better to be with the second-best retailer, which might take care of the brand like its baby? I would choose the latter, since Chronoswiss clients seek something different, something more disruptive that is not on every wrist. But having said that – in some markets it is still better to be with the best retailers.” How would other people describe you? “I hope they would say I am a reliable and trusted person, convinced, and passionate. My word is very important. You also have to be able to say, ‘I was wrong’ and apologise.” What else are you passionate about? “Family is very important – my children are the most important thing in my life. I also love nature and sport – rugby, football, cycling. Good food and wine. I am a gourmet – and a gourmand.” #chronoswiss #modernmechanical #watches #watchfam #sales #goals ## Stats - **Views:** 0 - **Likes:** 311 - **Shares:** 0 - **Comments:** 5 ## Credits No public credits are recorded here. This does not identify who made the post. ## Tags sales, chronoswiss, watches, goals, watchfam, modernmechanical, humanfriday --- Copyright (c) Gondola