# @chronoswiss_official on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CSVGxqZjAZs
- **Gondola URL:** https://gondola.cc/posts/77099916-chronoswiss-official-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/89c81ff773.jpg
- **Posted:** 2021-08-08T22:13:49.000+00:00
- **Account Owner:** CHRONOSWISS (@chronoswiss_official) — https://gondola.cc/chronoswiss_official

## Caption

Welcome to episode 25 of #humanfriday. Today we meet Frank von Halasz, director of Juwelier Hunke in Ludwigsburg.

Ludwigsburg, located just north of Stuttgart is famous for its 18th-century palace with surrounding gardens. Watch lovers however tend to have a more contemporary goal: Juwelier Hunke. Its roots go back to 1907, but proof of an ongoing evolution to keep up with the times came in 2018, when the new boutique received the award for Retailer of the Year from the watch and jewellery fair Inhorgenta Münich. Another sign is the five watchmakers on-site. Juwelier Hunke’s director Frank von Halasz recently went to the Chronoswiss atelier in Lucerne for an eye-opening visit. “I have always liked Chronoswiss, and it has a strong classical tradition. And in recent years it has become a really cool brand for collectors looking for something different.”

Yes, it has been quite an evolution.
“It is huge, which makes it so emotional and fun. Maik Panziera, the designer and guilloché master is really the right man in the right place. His designs are classic with a future vision mixed into a very tasty cocktail – the tagline modern mechanical is really spot on.” 

You are wearing one of his latest designs, the Open Gear ReSec Black Ice –what made you choose it? 
“It is a bit discreet at first glance, and it fits with different looks and clothes. The last few days I have showed it to several friends and collectors, and the reactions are astounding. People are very positive.”

What other models do you like? 
“The new skeletonised model with blue details, the SkelTec Azur.” 

What is the difference between selling a big brand and a Chronoswiss? 
“With Chronoswiss you have to tell the story about the product. And when you do, people get totally amazed. Now we are engaging more in Chronoswiss, and we give it a push. The watches are so beautiful, the technology is there, and these are good times for niche brands. With another niche brand I thought we would sell a handful of watches in the first year, but we sold 40! That’s where I hope Chronoswiss will be in the near future.” 

#chronoswiss #modernmechanical #ludwigsburg #juwelierhunke

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## Tags

chronoswiss, ludwigsburg, modernmechanical, juwelierhunke, humanfriday

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