# @chronoswiss_official on Instagram - **Type:** Image - **Original URL:** https://www.instagram.com/p/CRqXmqWrzEa - **Gondola URL:** https://gondola.cc/posts/77099927-chronoswiss-official-instagram - **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b2d8671e6b.jpg - **Posted:** 2021-07-23T07:53:32.000+00:00 - **Account Owner:** CHRONOSWISS (@chronoswiss_official) — https://gondola.cc/chronoswiss_official ## Caption Welcome to episode 24 of #humanfriday, where we meet Felix Wegner, responsible for watches and jewellery at Dodenhof Posthausen. Since 111 years Dodenhof has existed in Posthausen. Now in the fourth generation, the German family-owned department store presides over no less than 120 000 m2, whereof 600 m2 is dedicated to watches and jewellery. Felix, How was your visit at Chronoswiss atelier in Lucerne? “It gave me a new outlook on Chronoswiss. Now I have new arguments to explain to my clients why a Chronoswiss costs €10’000 € and why you don’t make 5’000 pieces of each model.” What are these arguments? “All that work – now I really understand why Chronoswiss only makes 35 or 50 pieces of most models. Not a manufacture calibre per se, but the movements are refined in a luxurious way with many more parts, and another layer with the regulator set-up where the dial becomes a functional part. And, of course, the handmade guilloché. “(On the photos you see Felix getting a guilloché lesson by Chronoswiss Maik Panziera.) Your department carries a total of circa 80 brands – 40 watches and 40 jewellery. What is the biggest challenge today? “Our luxury brands from 10’000 € and up are doing really well. But accessible fashion brands are really hard to sell at the moment. But what is really nice with a store like ours is that everybody can come here and see all watches, whether they can afford them or not. “ How do you find the Chronoswiss design evolution of recent years? “I really like it! For our clients a Chronoswiss is something that you normally buy when you already have a couple of watches from big brands like Omega and Tag Heuer. They want something different, and for that Chronoswiss is perfect. Because there are no other watches that look like Chronoswiss! What are your favourite models in the current collection? I would say the black and blue SkelTec, the Azur. And the Pink Panther. The complexity, the colours, the guilloché – all this makes it a beautiful niche brand. For me a Chronoswiss is not just a watch, it is a timepiece with a lot of handwork and soul.” #chronoswiss #humanfriday #modernmechanical #lucerne #dodenhof #germany ## Stats - **Views:** 0 - **Likes:** 316 - **Shares:** 0 - **Comments:** 4 ## Credits No public credits are recorded here. This does not identify who made the post. ## Tags chronoswiss, dodenhof, germany, modernmechanical, lucerne, humanfriday --- Copyright (c) Gondola