# @chronoswiss_official on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CIGV03zr8BO
- **Gondola URL:** https://gondola.cc/posts/77100217-chronoswiss-official-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5b8fa9d396.jpg
- **Posted:** 2020-11-27T15:22:47.000+00:00
- **Account Owner:** CHRONOSWISS (@chronoswiss_official) — https://gondola.cc/chronoswiss_official

## Caption

Welcome to episode 8 of #humanfriday where you get to know our team members and friends of the brand. Today we speak to Christina Kast, in charge of Chronoswiss marketing and communication.

With almost two decades in PR, Christina has built a global network of long-standing relationships – a necessity when it comes to spreading the word about Chronoswiss. She loves the lack of hierarchy in a small independent company, as well as the challenges: “Since we are a small team with limited resources in comparison with the big groups, we just have to be more creative and focused. Everybody on the team walks that extra mile.”

What else could you say about working for an independent company?
There is a lot of opportunity to be creative, you have more freedom and can have a personal impact while engaging in really open and inspiring teamwork. 

How did you get started in marketing?
I considered becoming a teacher, but after a short stint at an English boarding school I realised that communication is more exciting because you never really know what the day will bring. Of course, you plan and schedule for launches and other fixed elements. But every day still offers so many surprising things to which you must react spontaneously. Thus, you have to be proactive and reactive, and this makes the job always exciting, never boring.

How would other people describe you at work?
I hope they say that I am creative . . . and not too pushy when pursuing a target or a goal. In marketing you have to apply the right amount of pressure, and you do need to deliver at a certain point. I guess people might also mention my dark sense of humour. (laughs) 

Speaking of dark – today we are releasing the Black Friday watch, which you said is one of your favourites of 2020? 
Indeed – I love the fact that it has all the features of a modern mechanical Chronoswiss regulator – and I love black watches. I am also curious to see the reaction of the market since it is an extremely limited edition of 10 pieces that you can only order this weekend (Nov 27-30).
 #chronoswiss #blackfriday #black #modernmechanical #regulator #watch #swissmade

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## Tags

regulator, watch, modernmechanical, blackfriday, swissmade, humanfriday, black, chronoswiss

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