# @reddymadedesign on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CkHNdOGJ8Tv
- **Gondola URL:** https://gondola.cc/posts/79175343-reddymadedesign-instagram
- **Posted:** 2022-10-24T22:07:56.000+00:00
- **Account Owner:** Reddymade Architecture & Design - Founded by Suchi Reddy (@reddymadedesign) — https://gondola.cc/reddymadedesign

## Caption

What was your first project that dealt with neuroaesthetics?

SR: Designing recovery rooms was our first concrete project in which we said, neuroaesthetics is what we were doing… but kind of subconsciously I have been doing this for as long as I have worked. 

Around the same time, we were redesigning our office, and I was doing the same thing, where I was really trying to look at, how does this space make you feel? 

You walk in and you have this white corridor, it is like this palate cleanser of a space, it calms your mind down. Then on the one end of the office we have this anamorphic graphic of a cube: I wanted to do something that challenges you a little bit to think. And then on the other side, we did this wall of boxes that create this kind of fractal image. 

There is certainly a lot of science behind how you see patterns in nature and why fractals are very important and soothing to the brain. This comes, I think, also, from living in India. I would attribute it very much to my upbringing and the fact that growing up in India is a very sensually rich experience, and I think it certainly leaves its mark.

— 

Suchi Reddy discussing her philosophy of design with Avantika Shankar for stir_world

#reddymade #neuroaesthetics #architecture #FormFollowsFeeling #SuchiReddy #STIR #STIRworld

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## Tags

neuroaesthetics, formfollowsfeeling, reddymade, stirworld, stir, suchireddy, architecture

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