# @whitesox on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=yoWLrubP_DI
- **Gondola URL:** https://gondola.cc/posts/8224071-whitesox-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/fc0a3a1024.jpg
- **Posted:** 2023-08-11T14:00:27.000+00:00
- **Account Owner:** Chicago White Sox (@whitesox) — https://gondola.cc/whitesox

## Caption

Fitted in Black: How Hip-Hop Fueled the Greatest Rebrand in Sports, presented by New Era Cap®, explores the historic 1990 White Sox rebrand and its swift and authentic entrance into pop culture.  
 
Quickly weaving through the White Sox brand before 1990, Fitted in Black goes on to explore the reasons why the black and white ball cap became synonymous with hip-hop. The classic look immediately became a part of ‘a uniform’ for many in hip-hop, cementing it as a timeless piece in music, fashion and culture. Catch exclusive interviews with Ice Cube, Vic Mensa, Don C, Frank Thomas and more, as they tell the intertwining story of culture, representation and the White Sox.

SUBSCRIBE for more exclusive Chicago White Sox videos: https://www.youtube.com/whitesox?sub_confirmation=1
 
Twitter: http://twitter.com/whitesox
Instagram: http://instagram.com/whitesox
Facebook: http://facebook.com/whitesox
TikTok: https://vm.tiktok.com/bDffgs/
Inside the White Sox Blog: https://whitesoxpride.mlblogs.com/
 
Website: http://whitesox.com
Tickets: http://whitesox.com/tickets
Official White Sox Merchandise: http://mlbshop.com/whitesox
Chicago White Sox Charities: https://www.mlb.com/whitesox/charities
Download MLB.com At Bat: http://mlb.mlb.com/mobile/atbat
 
Watch the latest videos from the White Sox organization including behind-the-scenes coverage, game highlights and player personality features. Learn more about current players like Dylan Cease, Luis Robert, Tim Anderson, Eloy Jiménez, and Yoán Moncada, while also viewing historic archival footage of Frank Thomas, Paul Konerko, Carlton Fisk, Harold Baines and Minnie Miñoso. The Chicago White Sox have represented our fans and the city of Chicago since 1900, first at Comiskey Park and now at Guaranteed Rate Field. The Club is committed to proving our success, whether that is through on the field with a single play or off the field with our annual support of the Amateur City Elite program and other Chicago-based organizations through Chicago White Sox Charities. #WhiteSox

## Stats

- **Views:** 5,050
- **Likes:** 173
- **Shares:** 0
- **Comments:** 28

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Chicago White Sox | @whitesox | https://gondola.cc/whitesox | MLB Team |
| Tim Brogdon | @timdanbrog | https://gondola.cc/timdanbrog | Executive Producer |
| Tim Brogdon | @timdanbrog | https://gondola.cc/timdanbrog | Content Strategist |
| B Gailey | @KingGails | https://gondola.cc/KingGails | Director |
| Jon Plester | @jonplester | https://gondola.cc/jonplester | Cinematographer |
| Victor C Johnson Jr. | @VJohnson44 | https://gondola.cc/VJohnson44 | Editor |
| Victor C Johnson Jr. | @VJohnson44 | https://gondola.cc/VJohnson44 | Videographer |
| Jon Plester | @jonplester | https://gondola.cc/jonplester | Animator - 2D |

## Tags

whitesox, fittedinblack

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