# @sportsgrad on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=DIpn5GMCvhs
- **Gondola URL:** https://gondola.cc/posts/8592043-sportsgrad-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/4d6351cf5f.jpg
- **Posted:** 2023-02-19T19:00:09.000+00:00
- **Account Owner:** SportsGrad (@sportsgrad) — https://gondola.cc/sportsgrad

## Caption

Google: How do I work close to the action in the sports industry all over the world?

A: Follow Melissa Lawton’s career journey.

If you’ve ever wondered what it’s like to work in the social and broadcast side of sport, you’ll love this chat with the Chief Content Officer of SailGP,  Melissa Lawton.

Learn how Melissa’s career started at the Sydney Olympics, took her to India, China, Austria with Redbull, New York with Meta, and now London.

So many lessons on growing new audiences, working in TV, grabbing new opportunities, insights into SailGP, and much more.

Melissa’s experience:
- Chief Content Officer at SailGP in London
- Head of Production Meta (Facebook/Instagram) based in NY
- Head of Live Red Bull TV based in Salzburg 
- Senior Producer Commonwealth Games based in New Delhi
- Producer and Sports Programming Manager Beijing Olympic Games
- Manager Sports Programming and Producer Sydney Olympics Games
- Sports Journalist The Age Melbourne
- Producer V8 Supercars Network Ten Sydney
- 2002 FIFA World Cup in Japan

We cover:
(04:56) - SG Community Update
(09:51) - An introduction to SailGP
(20:09)  - Melissa's Career Journey
(40:54)  - The skills needed to be the Chief Content Officer at Sail GP
(46:02) - Newsletters recommended by Melissa
(55:40) - Ask SportsGrad

Additional episodes you might enjoy:
#50 - Finn Bradshaw (ICC) - How cricket.com.au was built - https://spoti.fi/3Kfharg
#148 - Andrew Ryan (FIBA) - How to sell sports media rights - https://spoti.fi/3Scpb1V
#171 - David Pryles (Hockey Australia) - How to make an immediate impact as the new CEO - https://spoti.fi/3Z4SwOj

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Want to stay up today with all the latest job opportunities, Q&As with professionals, new podcasts, and networking opportunities?
 
👉 Subscribe to the SportsGrad Newsletter: http://www.sportsgrad.com.au/newsletter

Got a career problem you need help with? 

Become a SportsGrad Member and join ASK SPORTSGRAD every week. You’ll get access to our entire bank of exclusive ASK SPORTSGRAD recordings, plus join a global network of future and current industry leaders, and be able to join our Talent Collective to get hired easily.

👉 Become a SportsGrad Member: http://www.sportsgrad.com.au/community

Looking for a job? Check out the new go-to job board of the industry.

👉 Discover SportsGrad jobs: https://sportsgrad.pallet.com/jobs

If you want to learn more about us, feel free to connect with us on LinkedIn! 

Reuben Williams: https://www.linkedin.com/in/reubenjw/
Ryan Walker: https://www.linkedin.com/in/ryanwalker95/

Insta: @sportsgrad and @sportsgradjobs

*

This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast.

Find out why their Master of Business in Sport Management is not one of, but the best one in Australia, ranked at #1 at www.deakin.edu.au

*

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and really makes a difference in helping to land guests.

Review here: https://apple.co/3ojqo9Z
Thanks for listening! You’re all legends.

## Stats

- **Views:** 234
- **Likes:** 0
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## Tags

50, 171, 148, 1

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