# @whitesox on Twitter

- **Type:** Video
- **Original URL:** https://twitter.com/whitesox/status/1690000144693960705
- **Gondola URL:** https://gondola.cc/posts/8624863-whitesox-twitter
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/62492d0373.jpg
- **Posted:** 2023-08-11T14:00:07.000+00:00
- **Account Owner:** Chicago White Sox (@whitesox) — https://gondola.cc/whitesox

## Caption

The goal was a rebrand, the outcome was iconic. 

Fueled by hip-hop, the Sox ball cap is now a staple of music and fashion history.
 
COMING SOON: Fitted in Black | @NewEraCap
#HipHop50 https://t.co/8zTFYK2cxU

## Stats

- **Views:** 0
- **Likes:** 1,476
- **Shares:** 331
- **Comments:** 125

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Chicago White Sox | @whitesox | https://gondola.cc/whitesox | MLB Team |
| Tim Brogdon | @timdanbrog | https://gondola.cc/timdanbrog | Executive Producer |
| Tim Brogdon | @timdanbrog | https://gondola.cc/timdanbrog | Content Strategist |
| Tim Brogdon | @timdanbrog | https://gondola.cc/timdanbrog | Copywriter |
| Victor C Johnson Jr. | @VJohnson44 | https://gondola.cc/VJohnson44 | Producer |
| B Gailey | @KingGails | https://gondola.cc/KingGails | Director |
| Jon Plester | @jonplester | https://gondola.cc/jonplester | Cinematographer |
| Victor C Johnson Jr. | @VJohnson44 | https://gondola.cc/VJohnson44 | Videographer |
| Jon Plester | @jonplester | https://gondola.cc/jonplester | Animator - 2D |

## Tags

hiphop50, whitesox, fittedinblack, icecube

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