# @psforbrands on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CyQ1VEzrBSk
- **Gondola URL:** https://gondola.cc/posts/9216414-psforbrands-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/legacy-do/6fa45d130b9c00d558f38fca99b56227bdb22d94b3947adf1c56458806698c3d.jpg
- **Posted:** 2023-10-11T15:09:01.000+00:00
- **Account Owner:** PhotoShelter for Brands (@psforbrands) — https://gondola.cc/psforbrands

## Caption

We’re proud to announce that PhotoShelter is launching an AI Ethics Board alongside membership of the #ContentAuthenticityInitiative; a global coalition of 1.8k+ organizations working together to add a verifiable layer of transparency and trust to content online via Content Credentials.

“We’ve reached a unique point in time where companies that regularly leverage AI are now prompted to take a solid stance on the future of our industries as they relate to this new technology. PhotoShelter, a company with customers whose daily functions focus heavily on visual content, is taking a big leap forward by beginning this internal initiative and external discourse. The board serves as a promise that PhotoShelter will routinely consider the ethics of our AI usage to better inform decision-making on product innovation, improve training models, and remove unconscious bias for the betterment of all customers.” - Kathy Carter, PhotoShelter CTO

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## Tags

contentauthenticityinitiative

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