# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=TC3NDBvY-Oc
- **Gondola URL:** https://gondola.cc/posts/9221986-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/cf5b119e86.jpg
- **Posted:** 2023-10-11T14:00:20.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

The relationship between brands and their agency partners is more important than ever. But what do brands look for when partnering with an agency, and how can agencies make their partnerships with brands stronger?

Trust is a common trait in strong brand-agency relationships. “Agencies earn trust by being there with me in the trenches,” explained Autodesk chief marketing officer Dara Treseder. “They need to trust us, but we need to also trust them,” added Opinionated chief growth officer Kate Higgins.

Another key to a strong relationship is understanding the business. “Understand the challenges that we’re facing and what is motivating us,” said Verizon CMO and vice president of marketing Cheryl Gresham.

For more tips and insights from brand and agency leaders, watch the video above.

#agencies #brands #adweek
Subscribe to our channel! https://goo.gl/JpCqzs
↓↓ Leave a comment below ↓↓

Check out the original article here! https://adweek.it/3LQVl16

Check out our full video catalog: https://goo.gl/Ky9LT8

Follow us on:
Twitter:  https://goo.gl/U2sVPW
Facebook: https://goo.gl/G5DRR1
Instagram: https://www.instagram.com/adweek/
TikTok: http://instagram.com/adweek
Reddit: https://www.reddit.com/user/AdweekMag

## Stats

- **Views:** 112
- **Likes:** 3
- **Shares:** 0
- **Comments:** 0

## Tags

brands, adweek, agencies

---
Copyright (c) Gondola