# @bmwgroupculture on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CyBLsj0sYpf
- **Gondola URL:** https://gondola.cc/posts/9273025-bmwgroupculture-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/292d496e93.jpg
- **Posted:** 2023-10-05T13:18:22.000+00:00
- **Account Owner:** BMW Group Culture (@bmwgroupculture) — https://gondola.cc/bmwgroupculture

## Caption

BMW Group’s commitment to culture and art shines bright as we unveil the extensively restored “Red - Yellow - Blue” work group by Gerhard Richter 🔴🟡🔵

In 1973, the influential contemporary artist Gerhard Richter created this body of work for BMW. Richter’s works are often created from photographs of colour samples that he personally mixes on a palette. The three paintings of this series highlight this artistic approach. For 50 years, they have been the centerpiece of the entrance foyer of the BMW Group Headquarters – arguably the world’s most spectacular corporate entrance lobby. The paintings have been extensively restored to mark this anniversary and are newly presented in specially designed glass showcases. Modern technologies and techniques were used to restore the original brilliance and intensity of Richter’s colours while respecting the integrity of his original vision.

“Gerhard Richter’s art inspires, provokes and stimulates us to think in fresh ways that transcend the limitations of colour and form,” says Ilka Horstmeier, Member of the Board of Management of BMW AG, Human Resources and Real Estate. “We are proud to present his group of works in our Headquarters in a new way which honors their significance. Richter’s paintings are the nucleus of our 50-year-long commitment to international culture, reason enough on its own for them to be so very close to our hearts.”

Watch to see the restoration and reinstallation of this significant set of paintings.

#GerhardRichter # BMWGroup #BMWGroupCulture

bmwgroup
hasenkamp_fineart

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## Tags

bmwgroupculture, gerhardrichter

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