# @normanrockwellofficial on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CLg_pkZjfZs
- **Gondola URL:** https://gondola.cc/posts/9880632-normanrockwellofficial-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e4666c6d3e.jpg
- **Posted:** 2021-02-20T13:22:41.000+00:00
- **Account Owner:** Norman Rockwell (@Normanrockwellofficial) — https://gondola.cc/Normanrockwellofficial

## Caption

IN A WONDERFUL BARGAIN BAG

Norman Rockwell painted In a Wonderful Bargain Bag in 1927 as part of an advertising campaign for Sun Maid Growers of California, the largest raisin and #driedfruit processor in the world. His ability to #sell a #product by integrating it seamlessly into a compelling idealized world made him a #favorite of the industry. By the mid-1920s, Rockwell’s #aesthetic was almost synonymous with new brand #promotion . Appearing in such publications as #colliers and Life, the #poignant images he produced for many of the country’s most familiar companies and products came to set the #standard for other artists of the age, and helped to #influence the purchasing habits of millions of Americans.

In a Wonderful Bargain Bag displays the artist’s classic form of advertising: #charming scenes infused with #warmth and #nostalgia that showed #Americans the #bestversionofthemselves 

Here Rockwell depicts an older woman pouring raisins into the outstretched palms of a smiling young boy, possibly her #grandchild , while several other #children peer through the doorway, eagerly awaiting their turn to receive the same treat. 

Rockwell’s primary goal was to promote Sun-Maid Growers of California and he positions the bag of raisins at the center of the composition. Meticulously painted with exacting #detail and a contrasting #palette, the bag immediately engages the viewer.  The more expressive and painterly application of paint is typical of Rockwell’s early work, but his characteristic ability to render the naturalistic details of a scene is simultaneously demonstrated in such elements as the woman’s crisp white apron, the boy’s shoes and the fur of the dog that gazes eagerly at the raisins, hoping one will fall to the ground.

The Farmer's Wife, October 1927, n.p., illustrated 
Galerie DeTours, Carmel, California

#ad #normanrockwell #sunmaid #raisin

## Stats

- **Views:** 0
- **Likes:** 1,523
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- **Comments:** 12

## Tags

charming, children, nostalgia, warmth, product, palette, raisin, favorite, sunmaid, aesthetic, colliers, promotion, detail, driedfruit, sell, grandchild, poignant, bestversionofthemselves, influence, normanrockwell, ad, standard, americans

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