# @normanrockwellofficial on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CKg9PkaDyoM
- **Gondola URL:** https://gondola.cc/posts/9880635-normanrockwellofficial-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/03f2cbcb84.jpg
- **Posted:** 2021-01-26T16:30:16.000+00:00
- **Account Owner:** Norman Rockwell (@Normanrockwellofficial) — https://gondola.cc/Normanrockwellofficial

## Caption

THE PHARMACIST - Painted in 1955

Over the course of his career Norman Rockwell accepted #commercial #commissions from over 150 companies. From 1929 to 1961, #Rockwell created images for the #advertising campaigns of three healthcare firms: The Upjohn Company, Lambert Pharmacal, and American Optical. Like the nostalgic covers he created for The Saturday Evening Post, Rockwell's commercial #imagery incorporated immediately recognizable scenes of everyday life, and his #healthcare advertisements inspired #Americans to view their pharmaceutical and healthcare providers with confidence. When Upjohn hired Rockwell in the late 1930s, the focus of research at the company had shifted from #medicines made largely from plant-based products to ones derived from animal extracts and chemicals. This shift presented a marketing challenge as the company endeavored to shape public opinion and reassure Americans of the safety of these new types of medication. Searching for a way to bolster support from both medical professionals and the public, Upjohn executives hired the immensely popular Rockwell to prepare images for their national advertising campaign. 

The balance of Rockwell's #composition , the highly organized collection of medicines, and the familiarity of the scene all work to communicate Upjohn's message of trust, reinforced by its association with one of America's most beloved artists.

Upjohn Pharmaceutical Company, Kalamazoo, Michigan, 1955 (commissioned directly from the artist)
Wesley Middleton, Springfield, Massachusetts, 1957 (award from the above for winning "Pharmacist of the Year")

#ad #normanrockwell #normanrockwellart #upjohn #pharmacist

## Stats

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## Tags

normanrockwellart, rockwell, medicines, imagery, upjohn, pharmacist, healthcare, normanrockwell, commissions, ad, commercial, advertising, americans, composition

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