Posts with or without credits tagged 'casestudy'

👀 😳 Hyperice and Nike are redefining recovery with their new Hyperboot. Receiving cosigns from professional athletes like National Football League (NFL)'s Jayden Daniels and USA Track & Field's Sha'Carri Richardson, Hyperice's marketing, lead by Steph Smith, definitely deserved their flowers for their incredible commitment to athletes and the world of sport. 🧐 However, not everyone won from this campaign, raising questions on if the Hyperboot is all 'hype' or truly a one-of-a-kind, must-have sneaker. How could history repeat itself and what must Nike do to avoid this from happening? 📊 🕵 This marketing case study unravels Nike and Hyperice's new Hyperboot, their shared marketing strategies, and how this sneaker is rewriting recovery at a cost too great to ignore. Joe Cannon, this was a blast researching! Thanks for sharing such an amazing project 🤝 Michael Ricatto, Jim Huether, MBA, Caroline Jarmoc, Alex Clark, Eric Jhirad, MBA, Dan Canina, Andres Gimeno Saldaña, Star Sage, Sam Pender, Front Office Sports, Sports Business Ventures, SPORTFIVE, Sports Business Journal, Sports Marketing #sportsmarketing #brandpartnerships #marketingcasestudy #casestudy #marketresearch #sportrecovery #internationalbusiness

🚀 McNeese State University's Amir Khan became the first student manager to have an NIL deal, surpassing $100,000 with deals from Buffalo Wild Wings, The Topps Company, Insomnia Cookies, and more. 📈 With March Madness and NIL taking the sports marketing world by storm, companies are pivoting their marketing strategies to reap the short and long term benefits that March Madness and collegiate sports provide. 😳 However, is it possible for March Madness to sideline the Super Bowl and become America's most marketed sporting event? 🕵 📊 This marketing case study unveils how March Madness can overtake the Super Bowl as the most coveted sporting event and how NIL is rapidly changing the sports marking landscape forever. Sports Business Journal Unrivaled Sports Sports Business Ventures Front Office Sports NCAA National Football League (NFL) Triple JJJ Brian Davison Adam White Front Office Sports Advertising Sports Marketing Digital Marketing #sportsmarketing #marketingcasestudy #marchmadness #ncaa #nil #nameimagelikeness #influencermarketing #internationalbusiness #businessstrategy #casestudy

👀💥 Nike and BMX icon Nigel Sylvester just pulled off another marketing masterclass - one so powerful it sparked train heists. Yes, you read that right. 📈👟 Through immersive storytelling, high-energy pop-ups, and a fashion-forward rollout, Nike and Sylvester delivered one of the most electrifying and talked-about sneaker launches of the year. 😳 Yet, beneath the hype, this marketing campaign exposed more than Nike may have intended, revealing cracks in their innovation strategy that could have lasting consequences. So, what deeper story does this marketing campaign tell, and what should Nike have done differently? 📊 🕵 This article breaks down Nike's successful marketing strategies for Nigel's Air Jordan 4 and why these high-profile collabs are unsustainable for Nike's future. Special thank you to Brendan Dunne, Complex NTWRK, & Sneaker News for their input 🤝 Sports Marketing Digital Marketing Sports Business Ventures Front Office Sports Sports Business Journal Sneaker Freaker International Brian Davison jeff staple Front Office Sports Triple JJJ Highsnobiety #marketingcasestudy #casestudy #sportsmarketing #sneakermarketing #businessstrategy #nikemarketing