Posts with or without credits tagged 'casestudy'

👀 😳 Hyperice and Nike are redefining recovery with their new Hyperboot. Receiving cosigns from professional athletes like National Football League (NFL)'s Jayden Daniels and USA Track & Field's Sha'Carri Richardson, Hyperice's marketing, lead by Steph Smith, definitely deserved their flowers for their incredible commitment to athletes and the world of sport. 🧐 However, not everyone won from this campaign, raising questions on if the Hyperboot is all 'hype' or truly a one-of-a-kind, must-have sneaker. How could history repeat itself and what must Nike do to avoid this from happening? 📊 🕵 This marketing case study unravels Nike and Hyperice's new Hyperboot, their shared marketing strategies, and how this sneaker is rewriting recovery at a cost too great to ignore. Joe Cannon, this was a blast researching! Thanks for sharing such an amazing project 🤝 Michael Ricatto, Jim Huether, MBA, Caroline Jarmoc, Alex Clark, Eric Jhirad, MBA, Dan Canina, Andres Gimeno Saldaña, Star Sage, Sam Pender, Front Office Sports, Sports Business Ventures, SPORTFIVE, Sports Business Journal, Sports Marketing #sportsmarketing #brandpartnerships #marketingcasestudy #casestudy #marketresearch #sportrecovery #internationalbusiness

🚀 McNeese State University's Amir Khan became the first student manager to have an NIL deal, surpassing $100,000 with deals from Buffalo Wild Wings, The Topps Company, Insomnia Cookies, and more. 📈 With March Madness and NIL taking the sports marketing world by storm, companies are pivoting their marketing strategies to reap the short and long term benefits that March Madness and collegiate sports provide. 😳 However, is it possible for March Madness to sideline the Super Bowl and become America's most marketed sporting event? 🕵 📊 This marketing case study unveils how March Madness can overtake the Super Bowl as the most coveted sporting event and how NIL is rapidly changing the sports marking landscape forever. Sports Business Journal Unrivaled Sports Sports Business Ventures Front Office Sports NCAA National Football League (NFL) Triple JJJ Brian Davison Adam White Front Office Sports Advertising Sports Marketing Digital Marketing #sportsmarketing #marketingcasestudy #marchmadness #ncaa #nil #nameimagelikeness #influencermarketing #internationalbusiness #businessstrategy #casestudy

👀💥 Nike and BMX icon Nigel Sylvester just pulled off another marketing masterclass - one so powerful it sparked train heists. Yes, you read that right. 📈👟 Through immersive storytelling, high-energy pop-ups, and a fashion-forward rollout, Nike and Sylvester delivered one of the most electrifying and talked-about sneaker launches of the year. 😳 Yet, beneath the hype, this marketing campaign exposed more than Nike may have intended, revealing cracks in their innovation strategy that could have lasting consequences. So, what deeper story does this marketing campaign tell, and what should Nike have done differently? 📊 🕵 This article breaks down Nike's successful marketing strategies for Nigel's Air Jordan 4 and why these high-profile collabs are unsustainable for Nike's future. Special thank you to Brendan Dunne, Complex NTWRK, & Sneaker News for their input 🤝 Sports Marketing Digital Marketing Sports Business Ventures Front Office Sports Sports Business Journal Sneaker Freaker International Brian Davison jeff staple Front Office Sports Triple JJJ Highsnobiety #marketingcasestudy #casestudy #sportsmarketing #sneakermarketing #businessstrategy #nikemarketing

👀 🚨 Nike broke their 37-year absence from the Super Bowl by empowering women's sports during a male-dominated event. Led by Nike CMO Nicole Hubbard Graham, the company's "So Win" campaign leveraged marquee athletes like Caitlin Clark and JuJu Watkins to show why going against the grain can be the greatest weapon in your marketing arsenal. 🤔 🎯 However, Nike faced backlash from their "So Win" campaign, drawing comparisons to similar campaigns like "Winning Isn't for Everyone" and "Winning Isn't Comfortable." But how did Nike silence the noise and perfectly capture the renaissance of women's sports? 🚀 📊 This marketing case study unpacks Nike’s "So Win" campaign, their successful marketing strategies, and how it completely disrupted the sports world during Super Bowl LIX. This is my favorite marketing case study to date, and definitely one you're not going to want to miss! Sports Business Ventures Yahoo Sports Front Office Sports Heidi O'Neill Elliott Hill Jeff Lulay Brian Davison Ann Miller Sam Druffel Jordan Rogers National Football League (NFL) ESPN Bleacher Report Sports Marketing Digital Marketing #sportsmarketing #marketingcasestudy #casestudy #superbowlmarketing #internationalbusiness #nikemarketing #brandstrategy #superbowllix #wnbamarketing

👀❌ Nike would have never done this campaign had it been any other time than now. The sportswear giant and Elliott Hill debuted a never-before-seen marketing campaign for their newest ‘Banned’ Air Jordan 1. Between new verticals and old references, Nike created a near-perfect campaign that effortlessly captured its desired audience. 🤔 However, near-perfect isn’t flawless, and Nike received mixed feelings about their ‘Banned’ Jordan 1 release. But how can Nike sell out the same sneaker eight consecutive times, and what could they possibly do differently that gained worldwide attention like nothing we’ve ever encountered? 📊 🕵 This marketing case study unpacks Nike’s marketing campaign for the ‘Banned’ Air Jordan 1 and the strategies used to transform a 40-year campaign into a head-turning, well-rounded, and must-see event. Hopefully Nike doesn't 'ban' me for publishing my latest marketing case study... Ann Miller Brian Davison Sports Business Ventures Front Office Sports Jordan Rogers Complex NTWRK Brendan Dunne Highsnobiety Yahoo Sports Emma May-Bradley Jeannette Rodriguez #sportsmarketing #marketing #marketingcasestudy #casestudy #businessstrategy #marketingcampaign