01
Credit the work
Connect published content to the people who actually made it.
About Gondola
We're building the credit system for social media.
Gondola connects published social content to the people who made it, giving creatives lasting credit, portable portfolios, performance data, and new opportunities while helping teams discover the talent behind the work.
Content to credit
See the people behind every post.
ContentCreditCareer.
G
gondola.sports
Game night highlight
12.4K342118
Photographer
Jordan Kim
Editor
Taylor Chen
Social Producer
Marcus Lee
Designer
Casey Park
Videographer
Riley James
Portfolio
Auto-build a portfolio of your credited work.
Performance
See how your contributions perform.
Discovery
Get discovered by teams looking for talent.
Opportunities
Turn your work into new opportunities.
What is Gondola?
Gondola is a creative credits, portfolio, and analytics platform for social media. It connects social posts with the people who created them, allowing creatives to build portfolios from work published on other accounts, understand how that work performed, and receive credit for their contributions. Teams use Gondola to discover creative talent behind great social content.
Why Gondola exists
Great work shouldn't become anonymous once it's published.
Most social content is published on someone else's account: a brand, team, league, artist, agency, publication, or client. The audience sees the post, but the people behind it are often invisible.
02
Prove the impact
Turn real social content and performance into a living record of someone's work.
03
Find the people
Discover the photographers, editors, producers, strategists, designers, social leads, and other creatives behind great content.
How Gondola connects the industry
From content to opportunity.
01
Content
Great work gets published across social platforms.
02
Credit
The people behind the work are attributed to it.
03
Portfolio
Those credits become a living record of someone's work and impact.
04
Discovery
Other creatives and teams can find the people responsible for the work.
05
Opportunity
Creative reputation becomes portable instead of disappearing inside someone else's account.
Our story
It started as an internal tool.
What began as a way for one creative team to track its work became a platform designed to give an entire industry credit.
2018
The internal tool
Denver-based production company Fresh Tape Media needed a better way to organize social content and performance for its clients than screenshots and spreadsheets. An internal platform called Fresh Tape Admin was born. Sexy name, we know.
The lightbulb moment
IMDb for social media
After the team added a way to tag individual contributors to social posts, a much bigger idea emerged: what if the people behind social media had a credit system too? The agency tool suddenly had a much larger purpose.
February 2022
Gondola launches
Gondola's public beta officially launched in February 2022.
November 2022
Gondola goes mobile
The Gondola iOS app launched in November 2022.
2023
MIT Sloan recognition
Gondola won first place in the 2023 MIT Sloan Sports Analytics Conference Startup Competition Trade Show.
Today
A platform for the people behind the content
Gondola connects creative work, attribution, portfolios, analytics, discovery, hiring, and opportunities across the social media creative ecosystem.
Why the name?
Why "Gondola"?
Yes, it's named after a ski gondola.
You can make it to the top alone, but the ride is better with a great group of people. Gondola was built around that same idea: creative work is collaborative, and the people who help make it deserve to be recognized. And being based in Colorado made the name feel pretty inevitable.
The people building Gondola
The team.
A small team building infrastructure for a very large creative industry.
Jared Kleinstein
CEO & Founder
Jojo Hesketh
Customer Success Manager
Alana Moritz
Creative Director
Jordan Anderson
Engineer
Sebastian Spiegel
Engineer
Kat Burnham
Social Media Coordinator
Frequently asked questions
A little more about Gondola.
What is Gondola?
Gondola is a creative credits, portfolio, and analytics platform for social media. It connects published content with the people who made it.
Who is Gondola for?
Gondola is built for creatives who make social content and for the teams, brands, agencies, sports organizations, and other companies that work with and hire creative talent.
What does a creative credit on Gondola mean?
A creative credit connects a person to the social content they helped create and identifies their role in making that work.
Can creators use Gondola as a portfolio?
Yes. Creatives can organize work published across other social accounts into a portfolio that shows what they contributed to.
How do companies use Gondola?
Teams use Gondola to discover creative talent, understand who made specific social content, source potential collaborators, and manage creative hiring workflows.
Who founded Gondola?
Jared Kleinstein is the founder and CEO of Gondola.
Where is Gondola based?
Gondola is based in Denver, Colorado.
When did Gondola launch?
Gondola's public beta launched in February 2022, followed by its iOS app in November 2022.
Why is the company called Gondola?
The name comes from a ski gondola: you can make it to the top alone, but the ride is better with a great group of people. Gondola is also based in Colorado.
See the people behind the work.
Explore social content, discover who made it, and start building your own creative history on Gondola.
Hiring or managing creatives? Explore Gondola for Teams