NFLonDAZN

**We're hiring: Freelance Social Media Programming Lead (NFL on DAZN)!** 

We’re looking for a culturally fluent, data-driven Social Media Programmer to lead the day-to-day NFL content strategy and execution across TikTok, YouTube, Instagram, and Twitter/X for DAZN in the U.S. This role sits at the intersection of sports media, creator culture, and fan engagement — ideal for a sharp operator who understands how to grow audiences, drive product awareness, and connect American football with internet-native communities. You’ll play a key role in programming NFL Game Pass campaigns and weekly football content that travels across platforms, formats, and fan types.





**Key Responsibilities:**

* Lead daily programming of NFL on DAZN content across TikTok, YouTube, Instagram, and Twitter/X, ensuring each platform is optimized for growth, discovery, and fan engagement

* Design and execute weekly content calendars aligned with the NFL season schedule, tentpole moments, and DAZN marketing campaigns

* Produce and publish short-form video content (memes, highlights, edits, original segments) that reflects NFL fan culture and DAZN’s brand tone

* Develop creator briefs and manage relationships with U.S.-based content partners, athletes, and influencers to deliver authentic NFL-first social content

* Own the global English language social rollout of NFL Game Pass, building awareness through creative campaigns, storytelling formats, and product-driven content

* Leverage real-time trends, match moments, and internet culture to fuel rapid-fire publishing and reactive content across platforms

* Collaborate cross-functionally with DAZN’s global NFL, marketing, and production teams to localize and amplify NFL rights and content
* Partner with production and marketing and paid team to support all NFL GPI initiatives with a data driven approach
* Monitor content performance daily, extract insights, and use data to continually optimize programming mix, frequency, and format
* Serve as the U.S. voice of NFL on DAZN social, helping shape and evolve the content tone and approach to match U.S. fan expectations

* Stay ahead of emerging trends and platform shifts to ensure DAZN remains a category leader in digital football content

**Qualifications & Requirements:**

* 3–4+ years of experience managing social content at a major league, rights holder, sports media publisher, or brand (e.g., NFL, NBA, ESPN, Bleacher Report, Overtime, etc.)

* Proven track record of growing and engaging audiences across TikTok, YouTube, Instagram, and Twitter/X

* Deep understanding of NFL fandom and internet culture, with an instinct for the types of content that resonate with Gen Z and millennial sports fans

* Hands-on experience publishing content and using native tools on each platform (e.g., YouTube Studio, TikTok Creator Tools, Meta Business Suite)

* Demonstrated ability to manage creative feedback loops with editors, designers, and social talent

* Strong organizational and project management skills with experience working in fast-paced environments

* Comfortable representing a brand in conversations with athletes, creators, and rights partners

* Experience using analytics tools (e.g., Dash Hudson, Tubular, Sprout, or native insights dashboards) to guide decisions

Social Media Programming Lead (Freelance Contractor)

NFLonDAZN

@NFLonDAZN

Job Description