Athlete Advantage

Athlete Advantage is building an athlete-first content platform and we're looking for a Senior Director of Social Media to lead the planning, publishing, and audience growth of handles that will provide a direct connection between our audience and Athlete Advantage’s student-athletes and schools. This high-impact leadership role will be hands-on from the start — posting, creating, and iterating — and then zoom out as you build our social audience and strengthen our connection to it. You’ll bring a deep understanding of platform differentiation and how to publish highly-discoverable content for each medium. And you’ll work cross-functionally with in-house content creators, partner student-athletes, and internal business stakeholders to build and grow a unique, athlete-first social media content platform.

**Responsibilities:**

* Oversee, plan, and execute daily programming of all social media handles
* Work with VP of Content to set, track, and report on a social media strategy that drives AA business goals
* Partner with Content Team to ensure published content aligns with best practices for each platform
* Build data-informed programming playbook that ensures scroll-stopping packaging and maximum dwell time for each post
* Contribute to and execute against NIL-compliant sponsorship playbook
* Serve as social media subject-matter expert for student-athletes partnering on content initiatives
* Simplify complicated NIL, recruiting, and transfer stories into easily-digestible social posts
* Partner with analytics team to test and adapt for optimized performance and track against KPI’s
* Scale and lead social media team as portfolio grows

**WHAT YOU BRING TO THE TABLE**
**Requirements:**

* 5+ years establishing and executing a data-informed programming strategy for sports social media handles
* Deep knowledge of social media trends, creator culture, and platform algorithms
* Examples of innovative social media packaging and programming
* Daily use of platform-endemic creator tools
* Experience setting KPIs and using data to guide strategy and execution
* Ability to build and oversee a publishing calendar
* Basic Photoshop skills (create thumbnails, edit existing PSD’s, etc)
* Track record of managing social media programmers
* Ability to simplify social media concepts for C-Suite leaders and external partners

**Nice to Haves:**

* Experience working with or creating content for athletes or talent
* Background in NIL, NCAA compliance, or university partnerships
* Adobe Premiere Pro &/or CapCut proficiency
* Existing relationship with social media platform partners
* Passion for college sports beyond football and men’s basketball

**WORK SETTING & EXPECTATIONS**

* Must be eligible to work in the United States. Athlete Advantage does not sponsor individual work visas for this position
* Willing to work unconventional hours, like nights and weekends, with up to 20% travel
* Must possess critical-thinking and self-starting skills that match a fast-growing, ever-changing media platform

*Athlete Advantage recruitment policies are designed to place the most qualified persons available in a timely and efficient manner. Athlete Advantage may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.*

*Equal Employment Opportunity. Athlete Advantage strongly supports equal employment opportunity for all applicants regardless of race, color, sex, religion, marital status, national origin, citizenship status, age, sexual orientation or preference, medical condition (including pregnancy) or protected disability where it is unrelated to the ability to perform a job, or status as a Vietnam-era or special disabled veteran, or any other category prohibited by federal, state or applicable local law, regulation or ordinance.*

Senior Director, Social Media

Social Media Manager

Director of Social Media

Senior Social Media Manager

Assistant Director of Social

Senior Social Media Coordinator

VP of Social Media

Social Lead

Senior Social Media Strategist

Matt Wickline

Athlete Advantage 

Senior Director, Social Media

Athlete Advantage

@collegeathleteadvantage

Job Description