Chicago Cubs

**OB TITLE:** Social Media Manager

**DEPARTMENT:** Marketing

**ORGANIZATION:** Chicago Cubs

**REPORTS TO:**  Assistant Director, Social Media and Influencer Marketing

**LOCATION:** Chicago, IL

**FLSA STATUS:** Exempt

**COMPENSATION:** $75,000 - $100,000 USD

**BEING PART OF THE TEAM**

Our business is a team sport that began on a field with baseballs and bats and has evolved into one of the most recognizable brands in sports an entertainment through Cubs baseball and live events. Our success is driven by our people, work to create and inspire change in an engaging, collaborative and inclusive environment. As a team, we continue to build a culture on and off the field that delivers unforgettable experiences for one another, our fans and community. In support of that effort, we expect associates to work primarily in our office. Are you ready to be part of it?

**OUR STORY**

**THE CHICAGO CUBS FRANCHISE** is a charter member of Major League Baseball’s National League. Since 1876, the team has won the National League pennant 17 times and was the first team to win back-to-back World Series titles in the 1907 and 1908 seasons. In 2016, the Chicago Cubs made history again when the team won its first World Series in 108 years, ending the longest championship drought in North American sports. Known for its ivy-covered outfield walls, hand-operated scoreboard and famous Marquee sign, iconic Wrigley Field has been the home of the Chicago Cubs since 1914, making it the second oldest ballpark in Major League Baseball.

**HOW YOU’LL CONTRIBUTE:**

The Chicago Cubs are seeking an experienced Social Media Manager to help lead and evolve the organization’s social media practice. This role is responsible for developing and executing platform strategies across all owned social channels, overseeing day-to-day content execution, and driving audience growth and brand relevance through social-first storytelling. The Social Media Manager will work cross-functionally to support key initiatives, live events, and marquee moments while ensuring the Cubs’ voice remains consistent, engaging, and culturally relevant.

**THE DAY-TO-DAY:**

• Manage the day-to-day content calendar, publishing, and performance of Cubs social media channels (Meta, Instagram, TikTok, X, YouTube)
• Collaborate with the Assistant Director to continually evolve the Cubs’ social media playbook sharpening our voice, experimenting with formats, and crafting platform-first strategies that surprise and delight fans
• Be the go-to connector between the social team and other departments (Communications, Partnerships, Ticketing etc.) to bring big ideas to life with perfect timing and execution
• Lead dynamic social coverage for home games, marquee moments, and key initiatives bringing the energy of Wrigley Field and Cubs culture straight to our fans’ feeds (including evenings, weekends, and holidays as needed)
• Concept, script, and publish scroll-stopping, social-first content that sparks conversation, drives engagement, and captures the spirit of the Cubs brand
• Partner with the Cubs Production Team to ideate around eye-catching videos, graphics, and photography that stand out in a crowded feed
• Keep your finger on the pulse of real-time trends, adapting content to stay fresh, authentic, and at the center of the cultural conversation
• Spot creative crossover opportunities that blend baseball moments with trending internet culture, music, memes, and fan communities
• Collaborate on influencer campaigns, ensuring deliverables feel organic and on-brand
• Use performance data and post-campaign recaps to refine our content mix and find new ways to surprise our audience.

**WHAT YOU’LL BRING:**

• 5 to 7 years of experience managing brand social media accounts, preferred in professional or D1 collegiate sports
• Proven success in growing audiences, building voice, and delivering platform-specific content that drives results
• Strong creative instincts and ability to think like a producer, from scripting to identifying viral moments
• Deep expertise in platform-first content strategy  understanding audience behavior, algorithms, and creative best practices unique to each social channel
• Experience managing live event coverage and creating content on tight deadlines
• Fluent in internet culture with an instinct for how to adapt trends, memes, and cultural moments into sports storytelling in a timely and authentic way
• Exceptional copywriting skills, especially in developing a brand voice that is witty, approachable, and contextually aware
• Confident managing projects, content coverage, and coordination across teams to ensure timely and high-quality execution
• Willingness to work evenings, weekends, and holidays to support the full baseball season
• This position is based in Chicago and not eligible for remote work

**WHAT SETS YOU APART:**

• Bonus: familiarity with paid social strategy or campaign optimization

• Deep understanding of baseball, its culture, and its fan base, with the ability to make the game relevant to new and diverse audiences

• Experience using tools such as Sprout Social, Tagger, Slate, Canva, and Adobe Creative Suite.

**TOTAL REWARDS:**&#x20;

* On-site parking
* Transit benefits
* Paid time off: Personal, Sick, Vacation Time, Office Holidays & Winter Break
* Flexible work arrangement&#x20;
* Casual work attire environment&#x20;
* Complimentary Meal & beverage plan
* Cubs home game & spring training  game ticket allotment&#x20;
* Access to campus wide Wrigley Field events & pre-sales
* 401K Plan Employee Contribution & Employer Match &#x20;
* Benefit Plans: Medical, Dental, Vision & Life Insurance&#x20;
* Health & Wellness engagement & programming
* Variety of associate special events, volunteer opportunities and partnership discounts
* Tuition Reimbursement&#x20;
* Free access to EV charging stations
* Free subscription to Marquee Sports Network&#x20;

Social Media Manager

Chicago Cubs

@Cubs

Job Description