Hurricane Junior Golf Tour

**Reporting to:** Director of Sales and Marketing

The **Creative Content Manager** is the driving force behind the Hurricane Junior Golf Tour’s (HJGT) creative output. This role is a one-stop creator, producing high-quality multimedia content that elevates the HJGT brand, engages junior golfers and families, and delivers value for sponsors. While supported by interns and contracted freelancers, this position is primarily a hands-on role requiring strong skills in video production, design, and athlete-focused digital storytelling.

**Essential Job Functions**

* **Content Creation & Execution**
  * Shoot, edit, and design creative assets including videos, graphics, and digital content for HJGT’s social channels, website, YouTube, influencer program, and sponsor activations. 
  * Serve as the lead storyteller for junior golfers and events, creating highlight reels, promotional spots, and branded features.
* **Creative Strategy**
  * Develop and pitch original content ideas that strengthen the HJGT brand, grow membership and tournament participation, and deliver measurable sponsor exposure. 
  * Build flexible creative campaigns that can be scaled across multiple platforms. 
  * Social Media Storytelling: Develop engaging reels, TikToks, highlight videos, and graphic content that resonates with athletes and parents.
* **On-Site Event Coverage**
  * Travel to key HJGT tournaments (including National Championship Weekend and flagship events) to capture photo and video content.
  * Support influencers and sponsor activations on-site with timely content delivery.
* **Resource Management**
  * Direct and oversee creative interns, providing them with guidance and project assignments. 
  * Manage and coordinate contracted photographers, videographers, and designers for major events or overflow projects. 
  * Maintain creative equipment, editing tools, and digital asset libraries.
* **Project & Brand Oversight**
  * Ensure all creative deliverables are produced on time, aligned with organizational goals, and consistent with HJGT brand standards.
  * Collaborate with Marketing, Sponsorship, and Operations teams to integrate creative work into larger initiatives.
* **Special Projects**
  * Provide creative support for sponsor campaigns, influencer content, community engagement efforts, and annual HJGT events. 
  * Other duties as assigned by the Director of Sales and Marketing.

**Key Qualifications & Skills**

·         Ability to travel frequently to tournaments (weekend work required).

·         Proven experience in sports content creation, portfolio required

* Bachelor’s degree in Marketing, Communications, Design, Film/Media, or equivalent professional experience.
* 3+ years of hands-on creative experience in video editing, graphic design, and social media content production (sports industry experience preferred).
* Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or comparable tools.
* Strong storytelling skills with the ability to create compelling content from concept to completion.
* Comfortable working independently while managing interns and coordinating with freelancers.
* Excellent organizational and project management skills; ability to work on tight deadlines and balance multiple priorities.
* Familiarity with social media trends, platform requirements, and best practices for sports marketing.
* Ability to travel frequently and work weekends to support tournament coverage.
* Passion for golf, youth sports, and brand growth strongly preferred.

**Success Metrics**

* Increased tournament registrations and membership sales that are attributed to digital campaigns.
* Growth in social media followers, engagement rates, and website traffic.
* Consistent, high-quality, on-brand content delivery across platforms.
* Strong vendor/intern performance management ensuring reliable event coverage.
* Positive ROI on sponsor activations and digital campaigns.

Creative Content Manager

Hurricane Junior Golf Tour

@hurricanejrgolf

Job Description