Orlando City SC

TITLE: Manager, Orlando City Marketing & Fan Engagement

DEPARTMENT: Marketing
REPORTS TO: VP, Marketing

FLSA: Full-Time Salary; Exempt

 

WHAT SETS YOU APART

The Manager, Orlando City Marketing & Fan Engagement will play a central role in setting marketing strategy, developing engaging experiences and staging unique events that grow the Orlando City brand, bring our community together, creating lasting memories for our fans and fueling a passion for soccer across Central Florida. Responsibilities will include working with internal stakeholders to plan and execute marketing strategy, stage first-class Club events, create engaging grassroots experiences, manage the mascot program, oversee the fan zone experience on matchdays, and more. We seek someone with a passion for our community, a strong marketing, grassroots and event management background, and superb interpersonal and organizational skills.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

- Responsible for grassroots marketing and promotional plans aimed at increasing Club relevance, awareness, and fan engagement, as well as driving data collection to meet lead generation goals.

- Oversee the Club&rsquo;s fan zone experience (Mane Street Plaza), being the primary POC for City matches, working closely with the Brand Alliance team to create a unique, entertaining, and interactive part of our fan&rsquo;s match day experience.

- Work with the VP of Marketing and Marketing team to plan and execute an overall marketing strategy for Orlando City with the goal of surpassing ticket sales and attendance targets.

- Responsible for ideating, developing and managing Orlando City events, including the Kickoff to Soccer event series, Jersey Launch events, etc.

- Growth and management of the Orlando City Pub Program, including identifying and recruiting new Pub Partners, managing City watch parties, and fulfilling Pub Partnerships.

- Actively seek marketing partnerships and trade agreements that support the overall marketing strategy and extend Orlando City&rsquo;s brand in the region.

- Work with the Orlando Pride Marketing & Fan Engagement Manager on annual fan engagement business planning, as well as day-to-day coordination of grassroots event identification, street team appearances, and lead generation strategies.

- Coordinate development and management of Mascot Program, including social media accounts, appearances and creation of revenue generating opportunities.

- Be an ambassador for Orlando City, attending community and networking events with the goal of creating increased awareness and affinity for Orlando City.

- In partnership with the Orlando Pride Marketing & Fan Engagement Manager, be responsible for inventory, storage and maintenance of marketing assets (promotional items, vehicles, tents, inflatables, etc.).

- Work with internal departments (Ticketing, Member Services, Brand Alliances, etc.) in fulfilling marketing needs related to community initiatives, grassroots marketing and events, while ensuring alignment on year-long promotional calendar.

- Accountable for creation and oversight of budgets, forecasting, and invoice submission associated with responsibilities above.

- Assist in various roles for Orlando Pride match days, Orlando Pride events and Stadium events as needed.

- Other duties as assigned.

QUALIFICATIONS

It&rsquo;s never just a job at Orlando City SC and Orlando Pride. It&rsquo;s a way of life. We live and breathe soccer. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications for the role:

- Bachelor&rsquo;s degree in marketing or a related field preferred.

- Minimum of 4 years of relevant experience in marketing, with a strong concentration in live events and grassroots/field marketing.

- Exceptional creative abilities: looking to push the envelope and develop and implement fresh ideas.

- Strong time-management and organization skills, with the ability to handle multiple tasks in a fast-paced professional environment, work under fluid deadlines and complete tasks in a timely and efficient manner.

- Ability to operate within a budget and project/forecast marketing program costs based on industry and historical data.

- Familiarity with event trends and technology, sports and popular culture.

- Bilingual (English and Spanish/Portuguese) fluency a plus.

- Able to work game nights, weekends and non-traditional hours, in non-traditional settings, within a team atmosphere.

- Ability to foster relationships and build partnerships with vendors, Club partners, and third parties.

- Positive attitude and strong work ethics are a must. Must have a &ldquo;team-first&rdquo; mentality with an eagerness to learn.

About Orlando City SC & Orlando Pride: 
 
In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league&rsquo;s 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club&rsquo;s MLS debut.  

The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league&rsquo;s championship in both the 2011 and 2013 seasons. 

In October 2015, the Orlando Pride was announced as the 10th team in the National Women&rsquo;s Soccer League (NWSL), bringing professional women&rsquo;s soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club&rsquo;s first win.  

The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team&rsquo;s head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.
 
In 2017, both teams moved into its privately-owned, soccer-specific venue &ndash; Inter&Co Stadium &ndash; located in the heart of downtown Orlando.
 
In July 2021, the Club &ndash; which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium &ndash; was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.  
For more information on Orlando City SC and Orlando, visit OrlandoCitySC.com or Orlando-Pride.com.
 
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
 
Orlando City and Orlando Pride will ensure that individuals with disabilities are provided with reasonable accommodation(s) to participate in the job application or interview process and perform critical job functions. Please contact the People and Culture department at Peopleandculture@orlandocitysc.com to let us know the nature of your request and your contact information.

Marketing Dept - Orlando City Marketing & Fan Engagement Manager

Orlando City SC

@OrlandoCitySC

Job Description