The Snow League

Founded by Shaun White in October 2023, The Snow League is the future of winter sports competition.
We're creating the ultimate global league for professional snowboarding and freeskiing competition and
reimagining competitive formats and the fan experience as the league hits the world’s iconic winter
resort destinations. We are an innovative, early-stage venture-based startup set to launch our inaugural
event in March 2025. The Snow League is backed by some of the most impressive names in sports
investing and features multiple events across the globe each season. We are dedicated to creating a
dynamic and engaging sports experience that captivates fans and drives industry-leading growth. Our
company culture is built on a foundation of teamwork, innovation, and a "roll up your sleeves" mentality.

Position Overview:

The Social Media Manager will drive growth of The Snow League’s social media presence, developing
strategy and creating compelling content to educate, entertain and inspire current fans and new
audiences.

The ideal candidate will be able to craft social content built around The Snow League’s brand and
storytelling themes, informed by a deep understanding of social media trends, platforms and analytics.
Collaborating with creative and content teams, the Social Media Manager will deploy content tailored to
social platforms building an engaged community of followers, establishing The Snow League’s social
presence during its first season and beyond.

Key Responsibilities:
● Create and implement a social media strategy aligned with The Snow League’s long-term goals
and seasonal campaigns, driving brand awareness, community engagement and follower growth.
● Develop and manage the social media calendar and execute the distribution of content across all
Snow League social and digital media channels.
● Collaborate with content, creative and marketing teams to craft content that engages fans on
social media and drives channel growth.
● Track, analyze and report on social media performance metrics, providing insights and
recommendations for incremental improvement and growth.
● Follow TSL brand guidelines to develop an established, consistent voice for TSL across social
platforms.
● Develop strategies and execute tactics to build community on social platforms, interacting in a
timely and positive manner with fans.
● Execute branded content delivery on social media that enhances TSL corporate partnerships.
● Provide insight on social media trends, platform developments and best practices, ensuring TSL
social execution is innovative and effective.
● Travel to competitions and athlete training shoots to capture and produce engaging social
content.
● At competition events, oversee an expanded team of social media creators, contributors and
associated influencers.

Qualifications:
● 3+ years experience in producing and managing social media content, preferably in sports
or lifestyle fields.
● Expert understanding of social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
and their respective audiences.
● Outstanding writing, editing and communication skills.
● Proficiency in social media management tools and analytics platforms (e.g., Sprout Social,
Dash Hudson).
● Knowledge of Adobe Creative Cloud applications and services.
● Creative mindset with strong abilities in visual storytelling and design.
● Passion for sports and the ability to relate to the community and culture of snowboarding
and freeskiing.
● Bachelor’s Degree or equivalent experience
● Strong reputation and references for professionalism and commitment
● Team player who loves being in a collaborative environment, while also bringing their full,
individual self to every room they’re in

Working Conditions:
● Travel Requirements: This role requires some travel, likely one trip per quarter
● Physical Requirements: This position requires the ability to move boxes and event equipment, in
excess of 10 pounds

What We Offer:
● Unlimited PTO
● Fully remote work
● Opportunity to be a key player in the launch of an exciting new sports league
● Dynamic and collaborative work environment
● Benefits package including health and dental coverage, 401(k)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Social Media Manager

The Snow League

@thesnowleague

Job Description