FanDuel

**THE POSITION**
Our roster has an opening with your name on it

FanDuel is looking for a Head of Social Media to lead our social strategy, content, and platform presence across all channels. This role will sit within the Marketing organization and own how FanDuel shows up in sports and culture, driving both brand relevance and measurable business impact.

This role will oversee a best-in-class content engine, define performance KPIs, and partner closely with teams across Brand, Acquisition, Retention, Product, Commercial and PR to connect social engagement to the full customer journey.

This is an opportunity to shape how millions of fans experience FanDuel every day while building a high-performing team and driving growth through social channels.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

 

**THE GAME PLAN**
Everyone on our team has a part to play

* Set the strategy for how FanDuel shows up across all key social platforms.
* Manage and develop a team of social media experts, channel owners, and content producers who oversee the execution of the social content strategy to build fandom, support FanDuel commercial and campaign initiatives , and elevate the FanDuel brand.
* Establish a clear, distinctive voice that earns attention in sports and ~~internet~~ culture
* Act as liaison and drive support across all channel and go-to-market leadership teams
* Define and own a clear set of KPIs to measure growth, engagement, and business impact across social that supports broader marketing strategy
* Lead an always-on content operation spanning real-time moments, tentpoles, and original programming
* Drive customers to advocacy through engagement, leaning especially into community-based channels (e.g. Discord)
* Partner with Customer Service center of excellence to evolve ways of working and optimize back-end tech stack
* Push the boundaries of format: short-form video, live, creator-led content
* Define success through both cultural relevance and business performance with a culture of speed, accountability, and experimentation
* Ensure social amplifies key priorities across multiple business units and brands.

 

**THE STATS**
What we're looking for in our next teammate

* *12+ years of experience in social media, digital content, or growth marketing*
* *Proven track record building and leading high-performing social or content teams*
* *Deep understanding of sports, fandom, and real-time content dynamics*
* *Strong creative instincts paired with a data-driven mindset*
* *Experience working cross-functionally to drive measurable business outcomes*
* *Strong leadership presence with the ability to influence senior stakeholders*

Head of Social

FanDuel

@FanDuel

Job Description