Want to be sure your communication resonates with your audience? Whether you are preparing to give a presentation, write a report, or produce a video, consider conducting an #AudienceAnalysis to be sure your message addresses your audience’s concerns in an effective way. Through an audience analysis you should assess their: - Demographics: What is the age, location, education level and occupation composition of your audience? - Needs and expectations: What problem can you solve for your audience? What information are they seeking? - Level of expertise: What is your audience’s prior knowledge about the topic? - Preferred communication channels: Does your audience prefer to receive content through email, a webinar, video or other platform? - Cultural differences: Could any language or visuals be misinterpreted? - Visual and design preferences: Do they prefer data-heavy content? Or more visual elements? An audience analysis is an ongoing process, and your understanding of your aud...