Sometimes we think that getting our business in the media means always talking about ourselves. But you don't have to. Your expertise might contribute towards helping people but it’s always about a story. How do you work out the story? Easy. Ask yourself: What are people talking about in my industry? What do people need help with? What are the conversations happening in changing rooms? In bars? In coffee shops? At school pick up? At the office water cooler? Eavesdrop and tap into that. The story is always happening around you, behind you, in front of you. Once you listen for the stories, you’ll find the gold. Move the story on and you become valuable to a journalist. 📷 = charlottegrayphoto   #howtopitch #pitchtopress #getvisible #prexpert #prtips #onlinebiz #digitalentrepreneur #onlinebusiness #TheParlour #Mediamastermind #healthcoaches #wellnessexperts #publicitytips #pradvice #prstrategy #beseen #pr101 #womeninbusiness #womeninbiz #smallbusinesstips #smallbusinessm...