In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode! Topics: 0:00 Intro 1:24 Olivia’s role at LA28 3:33 How to Market Years In Advance 6:08 Re-introducing the Olympics to Gen Z 8:34 Infusing LA Culture into Marketing Strategy 10:18 What success looks like for the #2028Olympics 16:57 Maintaining High Engagement in the midst of “Spoilers” 21:14 What Brands Get Wrong When Trying to Reach Their Audience 24:13 The 7-2-1 Content Matrix 28:19 Leveraging Creators for Marketing Content 30:15 Olivia’s Market Predictions for 2028 33:25 US vs. Global Marketing 35:54 Preparing for the Olympics Digital Takeover 38:10 Rapid Fire Questions 42:04 Top Advice to Authenti...