Link in Bio. 🌰 🌱 Moonbow for #MacroMonday via archiveseeds. Few brands can say they breed, grow, process, package, and distribute everything in-house—let alone with their own award-winning genetics and a team of people that could all fit in a studio apartment. Built on a history of 20 years of collecting, preserving, and developing unique genetics, Archive has gone from an idea to a company that’s grown to encompass every aspect of originator Fletcher Watson’s passion for herb. There’s a lot of documentation on the history of Watson’s mission to preserve genetics or his work to promote cultivation techniques during the online forum days when he went by “ThaDocta.” You’ll find more than a few articles on his work with Dosidos, RudeBoi OG, Moonbow, Rainbow Belts, and other strains that hold places on Archive’s wall of fame. But this company has done so much more than just cultivate killers. Their story is one of pioneering the sweat equity, vertical integration model. Building off of...