Nike may not have anticipated that one of the WWC’s biggest stars would be a goalkeeper, but eventually pivoting was the right move from both a brand and fan perspective. 👏⁣ •⁣ ICYMI, Nike didn’t sell Earps’ jersey during the WWC, but eventually listened to fan demand and watched the kit sell out immediately — twice. A teachable moment. 🙌⁣ •⁣ England’s national team had an incredible WWC run all the way to the title match against Spain. Fans were particularly obsessed with Earps, the clutch goalkeeper who kept scores low and spirits high during the tournament. 🏆⁣ •⁣ Despite the hype, Nike only offered kits of outfield players during the WWC, leaving passionate Earps fans unable to support their favorite player. While goalies may be woefully underappreciated in soccer fandom, the love for Earps was unmatched — but Nike was a little late to the party. 🙃⁣ •⁣ When Earps fans couldn’t buy her jersey, they took the problem all the way to Parliament. In August, over 150K people signed a t...