On this episode of Business of Social, join David Brickley as he sits down with Lance Trueb, Manager of Social and Earned Media at Microsoft, where they delve into the strategies Microsoft employs for direct-to-consumer marketing. Lance shares Microsoft's successful influencer marketing techniques, weighs in on the debate of organic vs paid campaigns, and provides insights on why brands should prioritize width over depth in their social media approach. Join us for an engaging conversation on how to optimize your marketing tactics and achieve greater success in the digital world. Topics: 0:00 Intro 2:52 Lance joins the show 6:04 Humanizing your brand 8:37 Influencer marketing 10:18 Organic vs paid campaigns 15:13 Influencers and leverage 22:32 Customer acquisition costs 27:45 Width vs depth 29:19 Social pressure 37:38 Advice for aspiring marketers 38:33 Final thoughts Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ----------------...