In this episode of Business of Social, David Brickley and Leslie Koch, the Vice President of Social Media at TelevisaUnivision, come together to discuss effective strategies for monetizing your social audience. The conversation focuses on how to authentically connect with a diverse range of followers and utilize valuable insights to drive remarkable social media performance. Get ready to learn the key techniques to monetize your social following and maximize your online presence. Topics: 0:00 Intro 2:23 Leslie joins the show 6:53 What most brands get wrong 9:45 Organic and systematic content 19:56 Social insights 23:36 Common mistakes 26:38 Different content (Hispanic and sports) 31:41 Uncomfortable conversations 37:02 Number one piece of advice 38:33 Final thoughts Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -----------------------------------------------------------------------------------------------------------------------...