If there's one social media trend that might not have been on your 2024 bingo card, it might just be this one. The recent influx of young girls shopping at Sephora has made for a seriously viral trend, where content creators have shared their universal experiences with 10 year olds at the makeup retailer. It seems like no matter where you live, your local Sephora is still vulnerable to what some people call 'the 10 year old epidemic at Sephora.' But what do you think about all this? Have you seen an increase in younger shoppers at your local Sephora? #sephora #rarebeauty #drunkelephant #socialmediatrends #socialmedianews