You want to be featured in the media. But are you actively and regularly building long term-relationships with journalists, TV producers and radio producers every week? If not, how do you expect a journalist to trust you? When they put you in a 4 page article in Forbes, The Times, Women’s Fitness they are telling the world they’ve met you, they believe you and they trust you SO much so they’re aligning their personal name and professional media brand against your name. That’s some backing and championing you’ve got going on there from a prestigious journalist and the media brand they work for! So stop expecting journalists to be like ONE night stand Tinder dates. They’re media professionals and you are building long-term relationships with them for the LIFE of your business. Take them on the journey with you. And if you don’t get featured by them the minute they meet you, stop fretting and moaning that PR is so hard or has no ROI. You need to allow your media relationships t...