Instagram can serve as a search engine for your target clients- is your profile optimized? 🤳 💡 Think: what is your ideal client searching for on Google? Does your Instagram profile match that criteria? These four elements can help you rank above competitors when clients are looking for their perfect vendor match 👇 1️⃣ Bio optimization ▫️ Profile Name ▫️ Bio Both of these profile elements should answer the question: what do you do? who do you serve? where are you based? Use these questions to come up with relevant keywords that your clients are searching for! 🌟 For example: if you are a florist based out of Los Angeles, your bio should have both of these details included. 2️⃣ Location tags In addition to having your location listed in your bio, be sure to have a loation tag on *every* post. This will make your business more searchable, especially to those who are local to your area. 3️⃣ Hashtags Less is more, as long as they’re well curated & included on every post. Recen...