Don’t make this mistake when you rebrand. ‼️ Tropicana lost 65 million dollars when they rebranded. They took away the two key elements of their brand, which compromised their brand recognition. Don’t be like Tropicana!! You might be thinking, when should you rebrand? Here are 5 reasons you should re-brand: 1. Companies should rebrand to differentiate themselves from competitors better. 2. Companies should rebrand to give new life to outdated branding 3. Companies should rebrand when they outgrow their original mission 4. Companies should rebrand to outgrow their poor reputation 5. Companies should rebrand when their business evolves If you are interested in a rebrand, DM us! 💌 #rebrand #brandingagency #marketingfails #marketingagency #marketingstrategy #tropicana