Imagine this: You’re a TV New Anchor of a Good Morning show with millions of viewers. Would you interview someone live on TV if they weren’t using their voice in the media already? If they hadn’t been interviewed and legitimised by other journalists already? Of course you wouldn’t! You’re not going to take a bet on someone new. You want a reliable, credible expert who uses their voice already in the media. Who has some good substantial articles already out there in the past 6 months. Just like the big name TV News Anchor I was on a zoom call with 2 weeks ago! What are your clients like? he asked me. “Well, I’m celebrating one of my clients for getting a 4 page feature yesterday in Women’s Fitness.” She’s been quoted a lot as an expert in the media but her personal story on how she uses rowing to build resilience is such a refreshing angle. “She sounds interesting. Send me a link to her article – I’d love to read it. I’m always on the look-out for guests.” Boom! Seed planted...