As Rise & Roar's first client, it is quite important that @BetterDaysWest was our first feature for #ShineOnThePride, where we highlight the work being done by our amazing community. Introducing Black People Don't Do That: Adam Edwards from Better Days West. Make sure you watch the full episode on YouTube (link below + in bio) We promise - you don't want to miss this! A few words from Better Days West's amazing Creative Director + Founder @kenny.x.hamlett on why he chose to be a Creator: I never want what I do to feel like a job and over time I realized that what I really wanted to do was tell more stories the way I wanted to. I hadn't seen myself authentically in the places where I spend my time and felt the representation did not reflect my experiences so I decided I was going to change that. We're building a platform of authentic storytelling in the outdoors. And I couldn't be more proud or excited about the work we are doing. Finally feeling fulfilled through work and making a...