Tip # 3 of operating a business virtually is a paid promotion strategy. Before you execute this plan, ensure that you have a marketing budget set in place. Different paid promotion strategies when it comes to marketing include: - Social Media Advertisements - This type of paid promotion is when a brand or company pays a daily, weekly, or monthly fee to have their posts reach a certain target audience on different social media platforms. You will see the word “sponsored” under a person’s or business’s name or post on social media platforms such as Instagram, Facebook, and Twitter. - Pay-Per-Click - Also known as PPC, this consist of when a business gets paid per every click they receive on their website. PPC website visitors are more inclined to purchase a product or service from a company compared to organic visitors. - Influencer Marketing - This kind of paid promotion has become more popular over the years. The influencer marketing strategy consist of a brand or business working dir...