Hey retail industry, it’s safe to say: We’re not going back to a pre-pandemic world, so the future (and present) is all about e-commerce. Consumers are spending 20% more time online, and ecommerce is accelerating by anywhere from 2-10 years (the latter comes from theeconomist Intelligence Unit today), which means there’s a greater call for brands to adapt their digital strategy, deepen audience relationships, and come to terms with the higher cost per acquisition that will result. Our President & CCO jasonparkin shares his thoughts on the new normal for best practices in our latest piece with Forbes. 🖊📈 Want to talk about your e-comm strategy? Our team has decades of experience leading e-comm and digital marketing efforts for some of the most well-known brands in the world, and are here to help.
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