Find your people! Very often when I ask a client who is your target audience, the most common response is "everybody". It can't be! I'm sorry but if this is your reply you need to take a good look at your brand, what you offer, what problems you solve and pinpoint a more specific audience. It's hard to market and appeal to everyone. You will run the risk of coming across as wishy-washy and rather than appealing to everyone you're more likely to attract no one. Some points to consider when deciding your target audience:- ✔️ what's the average age of your customer? ✔️ where are they located? Does this cause issues of supply? ✔️ what other brands might they be interested in? ✔️ what's their status? Are you appealing to mothers, young men, business people, etc? ✔️ what's their main pain point? What problem can you solve for them? ✔️ where do they do their food shopping and where do they get their news? ✔️ what's their annual income? These are just a few of the questions to ask to real...