One of the most common problems business owners face with their social media is what to post. Product-based businesses, of course, will feature what they have to offer but as one client asked me, "what else can I put out? I don't want to bore people with the same shots of my products?" And if you're a service-based business, it can be even trickier to know what visuals and topics to feature. The answer lies in a strategy. It acts as your blueprint for your GOALS, WHO you are talking to, HOW you are talking to your audience, and, crucially, WHAT you're talking about. Without a strategy, you might find yourself plucking ideas out of the air and sporadically posting or putting out the same visuals and the same captions day after day with little or no engagement. If you're fed up with this way of running your social media, send me a DM to set up a discovery call and let's get strategising. I offer a separate, one-off, Social Media Strategy service to create the blueprint for moving ...