Yes, they certainly do. Your social media channel is the perfect way to build that trust with your customer. Through the different types of content that you post, what you talk about, how you say it - you are creating a connection. When your customer gets to know you and what your business stands for you will spring to mind when they are ready to purchase from you. And if they receive good service, you will have made a customer and advocate for life. Organic social media can be a slow burn but for building long-lasting relationships, there's nothing like it. Make sure you do your part though. Trust takes time to build but only a few seconds to break. Don't leave a potential customer waiting for a response to a message or comment. And make sure you're being social yourself by following and commenting on others' accounts. . . . #buildtrust #betransparent #brandloyalty #buildingabusiness #growingabusiness #worklifebalance #brandawareness #growyourbusinesstoday #smallbusinesssupport #...