if you want to engage the right customers and continue to connect with your existing ones, then make sure you're talking their language.⁠ ⁠ The tone you adopt needs to work with your product, your intended audience, your branding, and your message. ⁠ ⁠ Do you want to come across as friendly, informal, authoritative, serious, humourous, urban, young, empathetic, reassuring? There are so many ways to get it right... and sadly, get it wrong.⁠ ⁠ Check out the linkin.bio and click on this photo to read up on some of the biggest marketing mistakes by some of the world's best-trusted brands. Remember H&M's children's hoodie?⁠ .⁠ .⁠ .⁠ #toneofvoice #branding #productbranding #findyourbrandsvoice #businessbranding #brandingvoice #growyourbrand #socialmediamanager #socialmediamanagement #socialmediaaudits #growonsocial #findingyourbrandvoice #brandingtips #socialmediamarketing #trulymadlysocial #trulysocial #buildingabusiness #newbusiness