Awareness days are a great way to showcase your business along with a day devoted to something that's relevant to your brand. By using the hashtag associated with that day you'll be able to reach a whole new audience. ⁠ ⁠ For example....⁠ #PaperbackBookDay (tomorrow)for #bookshops, book clubs, schools, tuition sites, etc.⁠ #NationalAvocadoDay (31st July) for health food stores, grocers, chefs, #cafes;⁠ #CleanYourFloorsDay (3rd August) for cleaning services, relevant products, businesses that require deep cleanings such as spas, salons, etc or even #estateagents and flooring companies;⁠ ⁠ Sometimes it's good to get involved in an Awareness Day even if it's not entirely relevant but may be a passion of yours or one of your employees.⁠ ⁠ The perfect example of this is #CheesecakeDay (30 July). Yes, I L❤️ VE cheesecake so tomorrow I will be posting one of my favourites... find out what it is in my story tomorrow. In the meantime, Google awareness days and see if there's any that are relev...