It's nice to be liked but you don't need a ton of followers to be successful. ⠀ ⠀ On social media, it's easy to get caught up in your follower count but engagement is what you should be focussing on.⠀ ⠀ It's also great to help out other local businesses or a friend's enterprise by liking or following their account and have them do the same for you, but it's very unlikely that those followers will convert into customers. ⠀ ⠀ And it goes without saying that paying for followers is a definite no-no. (You'll be followed by bots with zero engagement.)⠀ ⠀ These are all assured ways of gaining more followers but it's sadly no guarantee that it will increase your business. There's little point in having hundreds of followers if none of these is your target audience. ⠀ ⠀ The answer is to focus on engagement. Genuine engagement between you and your followers shows the world that your audience is real and that they are endorsing your product. Engagement earns trust and trust builds customer rela...