What is SOCIAL LISTENING? ⁠ ⁠ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 is the process of monitoring digital conversations, on your social media channels and elsewhere online, to understand what customers are saying about your brand and industry.⁠ ⁠ Rather than making assumptions about what your customer needs, social listening allows you to really take into account what your customers are asking for. And customers want to feel heard. 48% of customers make a purchase with a brand that is responsive to its customers on social media so it's worth listening to and engaging with them. ⁠ ⁠ 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐝𝐨 𝐭𝐡𝐢𝐬?⁠ ⁠ ✻ Track mentions of your brand/business online.⁠ ✻ What's the tone of voice used in comments?⁠ ✻ What is the reach of these good & bad messages?⁠ ✻ What is the overall feeling about your service or product?⁠ ⁠ You can analyse these results to identify trends - has one lousy review soured the feeling amongst other customers? Is there a dip in sales that corresponds with an even...